Launching New Initiatives
Launching a new green program or initiative? Green Impact can create a communications strategy and deliver a fresh brand, catchy messaging, and new collateral that will increase visibility, action, and engagement. Click HERE to see examples from the launch of USF's Office of Sustainability.
Content Creation & Success stories
We bring your success stories to life, transform complex topics into clear reports, highlight best practices, and create blog posts that get attention. From white papers to original Website content, we can help you engage a broader audience. See recent writing examples HERE.
Green Impact has a track record of writing winning grant proposals. We have helped the Sonoma Land Trust and Trust for Public Land raise millions of dollars for restoration projects, urban green infrastructure programs, and conservation easements that support sustainable agriculture.
Green Impact helped launch our new sustainability Website, provided guidance on our green brand, and produced our first sustainability video, which has been viewed over 2,500 times. Deborah has brought our successes to life, crafting attention-getting messages and original online success stories that have increased our monthly Web traffic from 2,000 to 10,000 monthly visits and increased engagement on such programs as the LivingGreen office certification program, saving UCSF over $300,000.Gail Lee
How we Work
Our approach typically includes four steps:
- Action Plan: We customize a strategy and specific action plan that will energize your marketing and communications efforts. It delivers specific strategies to raise awareness about your green program or product.
- Stakeholder Interviews: We work with you to identify the most appropriate green champions and success stories to highlight. Our in-depth interview process identifies the key success factors, impact, and lessons learned.
- Craft Original Content: We believe in the power of content marketing. By making your successes more visible and creating original, compelling, values-based sustainability content, we bring your current success stories alive to both employees and key external outlets. We create success stories, case studies, annual reports, white papers, blog posts, and Website content.
- Promotion: We identify the most effective internal and external channels for promoting your story. Our stories have been placed in a range of green business blogs, including GreenBiz.com, the Guardian, and Triple Pundit. With established relationships on a range of social media channels, including Twitter and LinkedIn, we get the word out, increasing support and engagement.