PROBLEM: New Website and little awareness of sustainability goals and program, no green brand nor consistent messaging, no success stories.
IMPACT: UCSF’s sustainability video won a Telly award in the employee engagement category, overall awareness of its green programs and priorities increased, and UCSF has won a range of awards for its sustainability programs.
PROBLEM: Sustainability information scattered on various different Web pages, no green brand nor consistent message, information dull, community not aware of successes.
IMPACT: Employees more engaged, green champions recognized, enhanced awareness of the County’s green programs.
PROBLEM: Launching new cross-sector program, but lacked the internal staff capacity to create success stories.
SOLUTION: Provided grant writing support for the creation of a MomentUS and wrote original content, creating a series of success stories that highlight best practices (see Blessed Tomorrow).
IMPACT: Helped to raise seed funding for MomentUS and supported launch of Blessed Tomorrow with original success stories for the new Website.
PROBLEM: Starting a new coastal restoration project, but had no Website nor strategy for engaging the public.
SOLUTION: Provided program management support and created Website content and design to educate and engage the public and build a mailing list of new volunteers (see www.pedropointheadlands.org)
IMPACT: New Website a successful hub for engaging the public around the restoration project. Mailing list growing on a monthly basis.
PROBLEM: Needed a seasoned professional to produce CRB’s 10-Year Anniversary and manage a crowdfunding campaign.
SOLUTION: Design and launch of crowdfunding fundraising campaign, crafted a series of blog posts, and managed marketing for 10-Year Anniversary event.
IMPACT: Raised over $200,000 to support the Haas SRI Fund, increased awareness of CRB’s work, and 10-Year Anniversary event sold out.