Launching a new green initiative? Want to engage a more diverse audience? Green Impact can create a communications and engagement strategy, deliver a fresh brand, craft effective messaging, and identify the best strategies to make a bigger impact. Click HERE to see examples from the launch of USF's Office of Sustainability.
From white papers to annual reports to original blogs, Green Impact brings your stories alive. We interview green champions, highlight best practices, and inspire engagement and action. We create original content each month for University of California San Francisco. See some of our recent media placements HERE.
Green Impact has a track record of writing winning grant proposals. We have helped the Sonoma Land Trust, Trust for Public Land, and EcoAmerica raise millions of dollars for climate action, restoration projects, and green infrastructure programs. See details on fundraising projects HERE.
Green Impact helped launch our new sustainability Website, provided guidance on our green brand, and produced our first sustainability video, which has been viewed over 2,500 times. Deborah has brought our successes to life, crafting attention-getting messages and original online success stories that have increased our monthly Web traffic from 2,000 to 10,000 monthly visits and increased engagement on such programs as the LivingGreen office certification program, saving UCSF over $300,000.Gail Lee
How we Work
Our approach typically includes four steps:
- Action Plan: We customize a strategy and specific action plan that will energize your marketing and communications efforts. It delivers specific strategies to raise awareness about your green program or product.
- Stakeholder Interviews: We work with you to identify the most appropriate green champions and success stories to highlight. Our in-depth interview process identifies the key success factors, impact, and lessons learned.
- Craft Original Content: We believe in the power of content marketing. By making your successes more visible and creating original, compelling, values-based sustainability content, we bring your current success stories alive to both employees and key external outlets. We create success stories, case studies, annual reports, white papers, blog posts, and Website content.
- Promotion: We identify the most effective internal and external channels for promoting your story. Our stories have been placed in a range of green business blogs, including GreenBiz.com, the Guardian, and Triple Pundit. With established relationships on a range of social media channels, including Twitter and LinkedIn, we get the word out, increasing support and engagement.