by Dfleischer | Jun 12, 2012 | Sustainable Brands, Sustainable Business, Uncategorized
With Securities and Exchanges Commission (SEC) rules on conflict minerals expected out by the end of June, there has been a flurry of conference panels, blog posts, videos and articles on the importance of knowing what lurks in your supply chain. This article offers 4...
by Dfleischer | Oct 24, 2011 | Best Practices and Tools, Business case for going green, Collaboration/partnerships, Social Entrepreneurship, Sustainability, Sustainable Brands
Sustainable Industries Economic Forum, held in San Francisco last week, was full of feisty dialogue and a big announcement about the merger between Sustainable Industries and Triple Pundit. The overarching theme was “access economy”–a newly coined...
by Dfleischer | Feb 8, 2010 | Best Practices and Tools, Sustainability, Sustainable Brands
Just posted today on GreenBiz.com, but I have a racier image 🙂 At last week’s State of Green Business Forum 2010, Joel Makower got the session “Green Marketing in the Age of Transparency” off to a great start with his trademark humor, joking that...
by Head Green Guru | Aug 21, 2009 | Sustainable Brands, Sustainable Business, Tips
By Deborah Fleischer, Green Impact Greenwashing is telling “little green lies.” Or, according to the Seven Sins of Greenwashing, it is “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or...
by Head Green Guru | Jul 28, 2009 | Sustainability, Sustainable Brands, Sustainable Business
The Quick Green Assessment The Green Wave is Growing—Are You Ready? Today, the smartest companies are saving money and driving innovation by integrating sustainability into their operations. Is your company positioned to capture the benefits of going green? Potential...
by Head Green Guru | Jul 28, 2009 | Stakeholder Engagement, Sustainability, Sustainable Brands, Sustainable Business
Originally posted on Matter Network Richard Seireeni’s book “The Gort Cloud: The Invisible Force Powering Today’s Most Visible Brands” caught my interest. It begins by introducing the concept that there is a largely invisible community of green customers,...