PROBLEM:  

• University of San Francisco wanted to launch its new Office of Sustainability, but lacked a communications strategy and collateral.
• No brand nor website.
• Awareness of sustainability initiatives low.

SOLUTION: 

• Created a sustainability communications strategy to guide the launch of the Office of Sustainability.
• Designed a green brand to support the launch.
• Created an interactive campaign to engage faculty, staff, and students on Earth Day.
• Produced two videos to highlight USF’s sustainability successes and commitment to climate action: Green Happens Here and The Beloved in Nature.
• Design and wrote a simple Website, created a brochure, and wrote a series of success stories.

IMPACT:

• Green Happens Here incorporated into new student orientation.
• Hundreds of students aware of the new Office of Sustainability.
• Raised visibility of USF’s green successes.
• The Beloved in Nature presented at a meeting in Paris and highlighted in an article published on Triple Pundit.