The Tuesday morning panel at Sustainable Brands 2009 focused on “taking the pulse” of sustainable brands and included a lively presentation by Thomas Oh, Director of Marketing at Frito Lay (part of the PepsiCo family), on the brand of SunChips.
Despite the chips including sugar, artificial color and one obscure ingredient I had to Google (Maltodextrin), they are do some innovative stuff. Click here to learn more and read the article I wrote for MatterNetwork.
Click here to check out a great video clip from SunChips showing how their bag, once launched, will decompose. And also check out this ad that details their campaign to engage consumers to come up with small ideas that can make a difference.