Environmental Marketing and Greenwashing: Tips for Staying Out of Trouble

By Deborah Fleischer, Green Impact Greenwashing is telling “little green lies.” Or, according to the Seven Sins of Greenwashing, it is “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.” A new report Understanding and Preventing Greenwash: A Business Guide from Business for … Continue reading Environmental Marketing and Greenwashing: Tips for Staying Out of Trouble