kleercut-case-closed-430px-300x181By Deborah Fleischer, Green Impact

After years of being worn down by Greenpeace’s arsenal of corporate campaign tools,  Kimberly-Clark, the maker of Kleenex, Scott and Cottonelle brands,  announced yesterday stronger fiber sourcing standards that will increase conservation of forests globally and will make the company a leader for sustainably produced tissue products.

Greenpeace, which worked with Kimberly-Clark on its revised standards, announced that it will end its “Kleercut” campaign, which focused on the company and its brands.

See Triple Pundit for full article.

Sustainability Consulting Bay Area

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