By Deborah Fleischer, Green Impact
After years of being worn down by Greenpeace’s arsenal of corporate campaign tools, Kimberly-Clark, the maker of Kleenex, Scott and Cottonelle brands, announced yesterday stronger fiber sourcing standards that will increase conservation of forests globally and will make the company a leader for sustainably produced tissue products.
Greenpeace, which worked with Kimberly-Clark on its revised standards, announced that it will end its “Kleercut” campaign, which focused on the company and its brands.
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