Green Impact

Green Impact is a Bay Area communications and grant writing consultancy that supports land conservation organizations, land trusts, and other nonprofits design, fund, or promote their green initiatives. We are experts in climate resiliency, sustainability, ecosystem protection, sustainable agriculture, and urban greening. Our core values include reliability, creativity, authenticity, whole systems thinking, and partnership.

Founder and President Deborah Fleischer, and her senior team of communications and engagement pros, offer a rare combination:

  • Content experts in sustainability, land conservation, ecosystem protection, wetland restoration, urban greening, working forests, and sustainable agriculture.
  • Track record of writing grants that have successfully secured government and foundation funding to support critical ecosystem acquisition and restoration projects. In 2022 and 2023, Green Impact helped clients raise over $20 million from a range of state agencies, including California State Coastal Conservancy, Caltrans (Environmental Enhancement and Mitigation Program), CAL FIRE, and Wildlife Conservation Board (WCB). Green Impact has supported TPL in two successful EPA Community Change grants.
  • Track record of creating communications and engagement campaigns that scale best practices and increase visibility.
  • Creative branding and design chops.

Past and current clients include: Sonoma Land Trust, Save the Redwoods League, The Trust for Public Land, American Forests, Sonoma Ag + Open Space, County of Ventura, University of California, San Francisco (UCSF) Office of Sustainability, University of San Francisco,  Environmental Grantmakers Association, and Haas School of Business. Go HERE to see a complete list of our clients.

Our Team

Deborah Fleischer

Deborah Fleischer

President and Founder

Deborah is a communications and grant writing pro and a skilled program manager and strategist. She is passionate about protecting redwoods and endangered ecosystems and telling an engaging story. Her areas of expertise include climate resilience, sustainability, land conservation, urban greening, working forests, and sustainable agriculture. She has worked with a range of companies, universities, land trusts, foundations, and NGOs (go HERE to see our clients).

Deborah has a Master in Environmental Studies from Yale and a Master in Public Administration from Harvard. 

Duke Houston

Duke Houston

Creative Director

Duke brings superb design and branding skills to the Green Impact team.  He is fluent in story, color, composition and typography–a fancy way of saying he is a designer who can bring your campaigns and successes alive with eye-catching collateral, interactive Websites and fresh brand identity.  He designed UCSF’s recent Annual Report info graphic and create the campaign to raise awareness about the link between climate change and health. Duke also created the look and feel for the University of San Francisco’s Office of Sustainability (banner, brochure, video).

Ana Toepel

Ana Toepel

Writer and Copy Editor

With a Green MBA and writing chops, Ana is a pro at both content writing and project management. Over the past three years as a freelance writer and copy editor, Ana has helped create clear and compelling content for print and web to promote initiatives, inspire action, and educate readers. In a prior role as a corporate communications manager, Ana developed strategy and content to engage employees in compliance best practices. Ana has also held several positions engaging community members and organizations in sustainability and supporting them to implement sustainable practices. Currently, Ana can be found in the field learning and implementing regenerative land management practices.